The criteria for technological viability have been refined. The "Plateau of Productivity" is the point of mass adoption.Technology providers launch second and third-generation products. Benefits begin to accumulate and become more widely recognised. The "Slope of Enlightenment" phase demonstrates how technology can help organisations grow.Investments will only continue if the survivors improve their products enough to satisfy early adopters. Pioneers often resign when the vision fails to come to fruition. Failed experiments and implementations mark the "Trough of Disillusionment" phase.During the "Peak of Inflated Expectations" phase, success stories emerge, typically followed by other recorded failures. However, there is usually the absence of marketable products. Initial publicity and proof-of-concept stories generate much attention. The "Innovation Trigger" refers to a potential technological breakthrough that initiates the innovation process.The life cycle of technology can be divided into five distinct phases, documented in the corresponding Hype Cycle: New technology may not be worth pursuing if there are too many unanswered questions about its economic viability.Įach year, Gartner releases roughly one hundred Hype Cycles covering a range of industries. Corporate executives usually recognise the importance of early investment, but they will also demand a thorough cost-benefit analysis if new ideas and technology are not thoroughly validated. Early adoption can benefit a company willing to take calculated risks and acknowledges that higher risk investments may not always pay off. Organisations may find it beneficial to explore the promise of emerging technologies in the context of their risk tolerance. Gartner's Hype Cycle can be used as an instructional tool. Gartner's Hype Cycle approach provides insight into the evolution of certain technologies over time, allowing organisations to manage their adoption within the context of their business objectives. When new technologies make big promises, how do you tell what is hype and what is commercially viable? Gartner's Hype Cycles represent the maturity and adoption of technologies, as well as their potential to solve real-world business problems.
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